For shelters, rescues & foster networks

The social team your rescue always needed.

WhiskerWire is a done-for-you social media agency for animal rescues. We run adoption pushes, foster pleas, fundraising carousels, donor storytelling, and paid social — so your team can keep doing the actual work of saving pets.

Sliding-scale pricingGoogle Ad Grants setupCoaching for in-house teams
60%faster

Pets surfaced

Structured posting cadences that surface shelter pets up to 60% faster than ad-hoc content.

$10K/ month

Free Google spend

Google Ad Grants applications and management for eligible 501(c)(3) rescues and shelters.

4platforms

Creatively native

Facebook, Instagram, TikTok, and LinkedIn — built native to each one, never cross-posted.

Built on what the ASPCA, Best Friends’ Digital Pawsguide, HeARTs Speak, and Maddie’s Fund already publish as best practice — so your team stops reinventing and starts compounding wins.

What we run

Six lanes of work, all in animal welfare.

Every engagement starts from the same menu. Pick the one that matches the gap you have this quarter; everything else stays in your back pocket.

Urgent adoption push posts, end to end.

We build same-week adoption pushes for the dogs and cats about to lose their kennel space: hero photo treatment, scannable bios, and a paid-social plan that pushes the post into feeds across your county.

What you get

  • Hero photo brief
  • 3-platform ad set
  • Booster budget plan

How we work

A four-step rhythm that fits next to a real shelter schedule.

  1. 01

    Find

    A discovery call to match your team size, your region, and the pets moving fastest through your doors right now. No proposals built from a template.

  2. 02

    Tell

    We write and shoot the first 30 days of posts, in your voice, with your real pets. You see every draft before it ships.

  3. 03

    Boost

    Paid social starts small and only scales spend that returns an inquiry, a foster match, or a recurring donor. We track it.

  4. 04

    Sustain

    Monthly reviews, quarterly resets, and a publishing cadence your team can actually run without burning out forever.

Every step is documented in a shared workspace you own. No mysterious media buys. No retainer-shaped commitment you cannot pause a quarter.

Pricing

Structured for the budget your rescue actually has.

Most agencies price for the 200-person team. We price for the three-person team that adopts out 600 pets a year and still has to make payroll.

Fixed scope

Project bundle

One campaign, fully built.

Starts at one flat fee

  • Adoption push, fundraising, or awareness
  • Editorial calendar + creative + paid plan
  • Delivered in 2–4 weeks, then it is yours
Talk to us about project bundle
Most rescues start here
Sliding scale

Monthly retainer

For the team running 4+ posts a week.

Priced by annual budget, not a flat rate

  • Paid social, Google Ad Grants application, donor nurture
  • Monthly content calendar + reporting
  • Sliding scale for rescues under $250k
Talk to us about monthly retainer
Volunteer-coach

Coaching track

Your team, running it themselves in 6 months.

Monthly, paused any quarter

  • 12 weekly sessions + a working playbook
  • Shadowing on three campaigns start to finish
  • Designed for a 1–3 person comms team
Talk to us about coaching track

FAQ

The questions rescues always ask first.

Anything else you want answered before reaching out — just ask. We are a small team and we read every message.

Email a question

Service area: US & Canada

Tell us about a shelter dog named today.

One discovery call, no proposal, no obligation. If we are not the right shape for your team, we will point you at two people who are.